Surely you’ve heard the story before: a young boy takes a chance on planting 3 tiny seeds which quickly grow into a strong and powerful beanstalk.
When the boy climbs this beanstalk, he has access to wonderful treasures.
When you plant the 3 magic seeds of web development and grow a strong presence on the internet, you too will have access to many valuable treasures!
Having an effective presence on the internet allows your small business to reduce waste (and wasteful spending) by offering ‘Green’ billing and communication options. It opens up the door to marketing to a larger, targeted audience with minimal effort… ultimately increasing profit while cutting down on costs.
Unfortunately, building an effective website from scratch takes time… and it’s surprising to find how many websites are built with potential… websites that just sit in limbo and are never taken advantage of. A graphic designer or web developer can only provide one of the 3 magic beans, and they may be able to help clients with the remaining two. However, it’s common for clients to need to provide the 2 remaining beans on their own. If your website is not doing its job, it can usually be traced to a missing bean.
Purpose
Before contacting a web developer, one must have a clear understanding of what they expect the website to do. It can be costly to have a web developer sort through unorganized thoughts, especially if they charge by the hour, so deciding on a purpose (or purposes) before contacting a web designer to move forward. It may take some time to identify and record specific goals, but it’s worth it to get things done right the first time!
Visual
This is where a web developer or graphic designer is especially important. Trust a professional to plan and build the visual layout of your website, and you will have a strong foundation for an effective website. Most internet users decide within the first glance whether they like a website or not, and it is too easy to lose valuable leads to competition based on a website design that is not relevant or appealing enough.
Content
Most web developers will expect you to provide your own website content. This is especially unfortunate because there are so many demands of content published on the internet… especially on your own website… specific elements which will make, or break, your chance to access the benefits that the internet actually offers. From web page development to SEO, content is actually one of the most important parts of a website that should be handled as an ongoing process best left to the professionals
