Web Content Maintenance
You have a website… now what?
There is an ongoing process that is often overlooked by businesses or organizations, and it results in an underperforming website. Website content maintenance or management prevents a website from going stale, while also building rapport & credibility and establishing loyalty with your audience.
Unlike a brochure, your website is a form of collateral which you don’t want your audience to look at just once. (Without good reason to return, you can easily be put out of sight and out of mind.) In most cases, you can gain a leading advantage by offering something valuable to your audience… fresh useful content.
Standard Website Content Management Package
There is no cookie cutter approach to even the most basic package of website content maintenance. I take great pride in offering many flexible options so each client receives only the services most appropriate for their needs, nothing more and nothing less.
In general, Standard web content maintenance includes:
- Keyword research
- Consultation to identify your priorities, preferences, and message
- Market research to identify the needs and desires of your audience
- 3 to 5 topic oriented SEO (search engine optimized) articles
- Optimal placement of calls to action for a higher conversion rate
- Ongoing support during normal business hours
- Monitoring and response to Analytics data and statistics
- Social Media Development & Planning
Super Value Web Content Management Package
The Super Value is perfect for websites where a Platinum package (or a dedicated internet manager) isn’t necessary, but the Standard content management plan just isn’t enough to cover the basic needs. It includes everything in the Standard package as well as:
- 1 e-Newsletter or 3 marketing emails
- Social Media Management (one platform) for 2 days a week
- One media alert/press release per month, promoting the website to attract more traffic
Platinum Web Content Management Package
This valuable selection is twice as efficient as having a dedicated internet manager on payroll, for a fraction of the cost. The Platinum package includes everything in the Standard maintenance plan, as well as:
- 1 e-Newsletter or up to 5 marketing emails
- Social Media Management (one platform) for 5 days a week or social media training in house
- Up to 3 “Positive PR” press releases promoting the website and/or social network page
- Event Calendar maintenance
- Blog management (up to 15 short, SEO blog posts a month)
- Full 24/7 Support
- 1 “wild card” each month
- FREE GIFT!!!
Website Content Management Rates
Website content management packages are priced based on the assignment variables, and not by the hour. This helps you save money when compared to a payroll employee dedicated to internet management.
Standard packages start at only $200/month. The Super Value package starts at $350/month, and the Platinum Package starts at $700/month. All rates go up or down based on specific variables, so please call (315) 876 – 5925 for a more accurate quote or to customize a website content management package tailored to your unique needs.
In some cases, it may be recommended that you hire a dedicated internet manager on payroll. In these cases, training is available to ensure your employee takes a results driven approach and works efficiently to maintain an effective web based presence, because it’s your brand on the line!
“Partner Providers”
Rebranding Web Content Management for
Web Development & Design Firms
As an experienced copywriter specializing in web management, I provide a cost effective alternative to hiring a dedicated internet manager on payroll. Web Content Maintenance can add value to any web development package and increase the effectiveness of your bottom line by providing ongoing support and self-sufficiency to your clients.
Partner Providers are given a special discounted rate for web content management, and you can pass the savings along or pocket the profit.
