Social Media Management

Social media has already swept the web like wildfire, burning through several former trends and it’s only getting worse… or better.

No matter how you view this craze, the most important thing is how your audience uses social networking. You probably don’t need to ask to know that a majority of your market uses Facebook or Twitter at least once a week.

According to an Alexa report (dated June 14th, 2010) the following statistics were shown about Facebook traffic:

• The age range of the audience that Facebook is particularly popular with is 18-44.
• 28.2% of site traffic to Facebook is from the United States
• Facebook is the second most heavily visited website, just above YouTube and just below Google.
• The average time users spent on Facebook yesterday (6/13/10) was approximately 32 minutes.

With that being said; it’s worth repeating that regardless of how you personally feel about it, social media is a powerful medium for marketing and promoting any product, service, or brand.

That doesn’t mean you should just jump right on board!

There are far too many mistakes you can make on social media, especially if you are inexperienced. Everything that you do and say on the internet will affect the credibility of your brand, and it is because of social media that many inexperienced businesses and organizations are wasting precious time following a dead end path. 

Social Media Marketing Campaign Management

Similar to a web content management package, social media management is about efficiency. Social media is an ongoing process that requires daily updates and correspondence. If you don’t have the time for tweeting or wall posts, and you don’t have the budget for a dedicated internet manager on payroll… then you might benefit by outsourcing the task of social networking to a local service provider named Caryn.

Each client has different needs and goals, and there is really no cookie cutter approach to take with any type of marketing. If you would like more information about how I can help manage your social media marketing campaign, please request a free, no obligation estimate by calling (315) 876-5925.