Copywriting FAQ

What is a Copywriter?

“Copywriter” is a mysterious term for those unfamiliar with this service, and when spoken out loud it is often confused with “copyrights”. This can lead to an amusing conversation because the two are almost relevant: they both serve to protect a brand.

However, a copy writer is actually a writer an artist of words who focuses their talents on producing effective copy for marketing and communication purposes.

What does a Copywriter do?

The easy answer…? Writes copy!                                          

More specifically, copywriters work closely with businesses, organizations, or individuals and contribute their experience, skills, and talents to produce and deliver quality copy that is tailored to fulfill a specific goal or multiple goals.

What is “Copy”?

‘Copy’ is a very broad phrase which can describe a press release, newspaper ad, the Home page content on a website, and even e-mails/letters distributed to a mailing list. In most cases, copy is simply written content.

Businesses and organizations use copy to communicate their brand in several different ways, yet many don’t realize how important of a role this text actually plays in fulfilling a purpose or goal.

What are some of the benefits of using a Copywriter?

• For distributions and marketing, quality copy gives a significant boost to the Return on Investment
• (On the other hand, poorly written content can deface the credibility of a brand.)
• SEO Copy gives a website more exposure and traffic, while…
• Benefits driven Sales Copy converts traffic, lowers the bounce rate of a website and ultimately increases profit potential.
• Copywriters are even willing to fulfill tedious tasks involving writing, proofreading, or editing when you have something better to do. (A dirty little secret: they actually enjoy correcting grammar & spelling!) 

Where can I find a quality Copywriter?

Caryn “the Copywriter” has spent over 5 years helping clients around the world get richer, and now she is trying to make up for neglecting our local economy by offering her copy writing skills exclusively to businesses and organizations in the beautiful Finger Lakes Region.

To learn more about web copywriting services:
Make a new friend at Facebook.com/CarynTheCopywriter or visit CustomCopySolutions.com

To cut to the chase and schedule a consultation:
Contact Caryn immediately at (315) 876-5925 or caryn@customcopysolutions.com