Article Marketing

Article marketing is one of the most effective methods for marketing on the internet…

From idea conception to distribution, your article marketing campaign is in the right hands with Custom Marketing Words!

What is a marketing article?

Any article included in a publication with a targeted audience can be considered a marketing article. However it’s not always as simple as that. In order to be accepted (by a publication and by your target audience) an article must meet specific guidelines.

In most cases, a quality marketing article will: 

  • Include useful information that can’t be found elsewhere. (This may mean not looking at competitors for inspiration…)
  • Focus on a specific topic that is relevant to your product/service and appealing to your audience, without a self promotional perspective.
  • Only contain a call to action in the author bio section and/or resource box (a section guiding interested readers on where to go for more information)
  • May address a situation where your product/service is the solution to pre-convert readers and spark an interest in the resource box, but must be done subtly and carefully. (Marketing articles should not attempt to promote or sell a product or service.)
  • Serve to build brand awareness while also establishing credibility and rapport with your audience. Prove that you are an expert in your field. (Another reason why you shouldn’t take ideas from competitors.)
  • Contain engaging content. If you’re not a writer, you should work with an experienced marketing copywriter to produce your own marketing articles.
  • The best marketing articles are viral, which (in a nutshell) can significantly increase your sales potential

    • How to use article marketing to your advantage…
     
    Focus on demographics first. Where does your market go to find information? For maximum ROI, you should divide marketing and advertising efforts between different mediums (such as radio, TV, print, and the internet) and carefully measure the return rate for each effort made.

    Marketing articles are just one way to reach your target audience and gain new leads, but it is the least “commercial” method to use and therefore the most effective.

    Marketing articles can be published in local publications to focus on local demographics. (Think newsletters, newspapers, and annual publications.) Trade publications, such as a magazine dealing with a specific niche, are also powerful mediums to utilize but the most beneficial and simplest method is to publish a marketing article on the internet where anchor text links can be used to maximize SEO and conveniently bring pre-heated traffic back to your website.

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