A veteran expert might tell you that direct marketing is dead, and to move your promotions to the world wide web. I’d agree, for the most part, but I am not a veteran in the marketing world. With slightly more than 5 years experience, I am still a baby in this industry.
However, my experience with marketing was gained on the internet, and I moved on to learn more about direct marketing because – as a consumer – I find direct marketing to be less competitive now that everyone is focusing their attention on the web.
Besides, you might not want to reach the whole wide world… especially if you own a small business, club, or organization in the Finger Lakes that focuses on providing services in the Finger Lakes. Direct marketing is the most effective way to reach a local audience instead of vanishing into the sea of search engine pollution.
If you want to hear my advice, go for both!
Without a strong and effective presence on the internet, you won’t even exist as a blip on the radar… but that doesn’t mean you should completely abandon the rock solid, age old marketing strategies.
In fact, the internet is just one of many powerful tools which can help you raise brand awareness and increase sales. You should be marketed effectively using each and every single tool that your market uses! (Otherwise, you’ll be stuck at a stand still, and there’s nothing worse than going absolutely nowhere…)
To request a consultation and plan your direct marketing campaign, please call Caryn at (315)876-5925.
