5 Facebook Update Styles for Social Media Marketing
With Facebook being Google’s sole competitor for highest daily traffic ratings with the largest possible audience, there is no question why Facebook is the one and only social media platform worth investing your time and energy on… no matter what your demographics are.
Even if you are one of the few who are still reluctant to jump on the social media bandwagon, consider the Open Graph recently announced by Facebook, which has been interpreted by both fans and skeptics as a “plan to take over the world.”
We are long past the point of explaining why social media is such a critical medium for professional or promotional use. Things evolve quickly!
Now it’s just a matter of understanding how to effectively utilize social media. This is problematic for those who are unfamiliar with social networking tools, including those with no interest in using social media for personal or professional use. My answer to that is simple:
“It doesn’t matter how you feel about social media… what matters is how your audience feels about it!”
Some hire a younger generation student who is already familiar with social media for personal use. Some assign social media management to an Administrative Assistant or to a dedicated internet manager. In any case, you should be aware that there is a fine line between promoting your product, service, or cause… and posting unwanted spam.
I am not the only one who will recommend planning ahead, and developing a strict policy regarding social media. One example of a Key Element to cover in any Social Media Guidelines Manual includes the types of posts made, and how often. Whether you manage your own social media profiles or pass this task along to an employee, a consistent pattern should be followed. Each of the following types of Status Updates, and how frequently each type is used, are examples of how any action taken will make or break a social media marketing campaign.
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- Self Promotional – Provides all details of a specific product, service, event, or special offer. Attractive and includes a strong call to action. Should not be the dominant type of post.
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- Co-Promotional – Friendly, subtle promotion of a non-competing business who will return the favor! Used occasionally, especially for members of a networking group such as a Chamber of Commerce.
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- Conversational – Engages fans with an appropriate question or comment designed to spark a viral discussion. Should be one of the most dominant types of posts.
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- Motivational – Shares an inspiring quote, or a funny joke. As long as fans ‘like’ your update, the message (and your brand) will spread. Should be one of the most dominant types of posts.
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- Recollection – Thank those who attended an event and include a juicy (yet mysterious) detail to draw an even larger interest to for the next event.
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From assistance in developing guideline policies in a tangible manual; to personal in-house social media management training, Caryn will make the decision to start social networking an easier change to make.
