Direct Marketing

Is Direct Marketing Dead?

A veteran expert might tell you that direct marketing is dead, and to move your promotions to the world wide web. I’d agree, for the most part, but I am not a veteran in the marketing world. With slightly more than 5 years experience, I am still a baby in this industry. However, my experience with marketing...
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Copy Writing Services for Non Profit Organizations in Auburn, NY and Surrounding Areas

Don’t believe the misconception that the benefits of a professional copywriter are limited specifically to business owners and individuals motivated by profit. Quite the contrary! As a lifelong resident of Cayuga County, Caryn is very dedicated to serving the local community… and offers competitive rates for community driven organizations in Auburn, NY and surrounding areas....
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Should You Stop Printing Your Newsletter and Just Publish Online?

There are a number of good things to be said about publishing a newsletter online and distributing to a mailing list via email. For one, it’s a green effort to move your newsletter to the web. (In case you’ve been living under a rock, “green” is that thing that smart business owners are bragging about...
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